Low inflation rate, growing GPD per capita and a large base of young
population create favourable climate for the consumer packaged goods
sector in Colombia. Rising food price inflation did not affect the
consumption in the Colombian Soup market.
The Dried Soup (mixes) category will gain maximum market share in
value terms during 2014-2019. Hypermarkets and Supermarkets is the
leading distribution channel for the Canned/Ambient Soup and Frozen Soup
categories. Box is the preferred Outer type in the Colombian Soup
market.
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Key Findings
* The Colombian Soup market is forecast to grow at a marginally
higher rate in both value and volume terms during 2014-2019 compared to
2009-2014
* The Dried Soup (mixes) category accounted for 80.4% of the Colombian
Soup market volume followed by Canned/Ambient Soup with a 14.8% share
in 2014
* Canned/Ambient Soup will be one of the fastest growing categories by value during 2009-2019
* Hypermarkets and Supermarkets and Food and Drinks Specialists are
the leading distribution channels in the Colombian Soup market
* Maggi is the leading brand in the Dried Soup (mixes) category
Synopsis
The report on the Soup sector in Colombia provides insights on high
growth categories to target, trends in the usage of packaging materials,
types, closures, and information on category level distribution and
brands market shares.
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What else is contained?
* Market data: Overall market value and volume data with growth analysis for 2014-2019
* Category coverage: Value and growth analysis for Ambient Soup,
Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on
individual segment share within each category and the change in their
market share forecast for 2014-2019
* Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014
* Distribution data: Value shares within each category through
channels such as Hypermarkets and Supermarkets, Convenience Stores, Food
and Drinks Specialists and more
* Packaging data: usage of different packaging materials and
containers in each category, in terms of percentage share of number of
units sold. Packaging materials: flexible packaging, rigid plastics,
rigid metal and others; containers: tray, tub, foil and others
Browse All Food Market Research Related Reports @ http://www.hexareports.com/category/food-market
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Content
* Introduction
* Classifications and definitions
* Methodology
* Market Overview
* Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
* National retail and foodservice figures - Key Takeouts
* Market value and volume for the Colombia Soups market
* Historical and projected sales in the Colombia Soups market
* Degree of trade up/down-trade in the Colombia Soups market
* Comparison of Colombia Soups market compared to other key countries
* Market volume of Colombia Soups by category
* Historical and project market value of Colombia Soups by category
* Winners and losers in the Colombia Soups market
* Segment share of the category and change in market share in the Colombia Soups market
* Penetration of private label, by categories, in the Colombia Soups market
* Private label performance compare to national brands in the Colombia Soups market
* Leading companies in the Colombia Soups market by category
* Leading brands in the Colombia Soups market by category
* Retailer and packaging
* Leading retailers in the Colombia food market
* Leading distribution channels in the Colombia Soups market
* Leading distribution channels by category in the Colombia Soups market
* Colombia Soups market by type of packaging
* Colombia Soups market by type of packaging closure/outer
* Colombia Soups market by type of packaging, forecasted
* Demographic cohort consumption patterns
* Overall consumption occasions by age and gender in the Colombia Soups market
* Private Label consumption occasions by age and gender in the Colombia Soups market
* Under/Over-consumption levels in the Colombia Soups market by gender and age
* Consumption frequency by type of consumer in the Colombia Soups market by gender and age
* Private label consumption by age and gender and comparison to overall consumption levels in in the Colombia Soups market
* Consumer trend analysis
* Degree of influence that consumer trends have on volume consumption in the Colombia Soups market
* Market volume of the Colombia Soups market by category and trend
* For leading trends in the Colombia Soups market
* Degree of influence trend has on volume by consumption by key demographic
* How the trend is influencing consumption in the Colombia Soups market
* How to target the trend in the Colombia Soups market
* How the trend will evolve in the Colombia Soups market
* Innovation examples
* New product examples launched in the Colombia Soups market
* New product examples launched in the global Soups market
* Actions and Recommendations
* How to successfully target key trends in the Colombia Soups market
* Appendix
* Explanation of trends
* Country context
* Sector overview
* Category data
* Segment data
* Packaging data
* Category definitions
* Segment definitions
* Channel definitions
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