The Soup market in Denmark is forecast to grow at a marginally higher
rate in both value and volume terms during 2014-2019 compared to
2009-2014. Frozen Soup is the leading category while the Ambient Soup
category is forecast to register the fastest growth both in value and
volume terms during 2014-2019. Hypermarkets and Supermarkets is the
leading distribution channel in the Danish Soup market.
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Key Findings
* The Danish Soup market is forecast to register higher growth at a
CAGR of 2.7% during 2014-2019 compared to a growth registered at a CAGR
of 2.5% during 2009-2014
* Frozen Soup is the leading category while the Ambient Soup category
is forecast to register the fastest growth both in value and volume
terms during 2014-2019
* Flexible Packaging is the most used packaging material and accounted for 55.1% share in the Danish Soup market
* Private label registered growth at a CAGR of 3.1% during 2011-2014
whereas branded products registered growth at a CAGR of 2.5%.
* Hypermarkets and Supermarkets is the leading distribution channel in the Danish Soup market
Synopsis
The report on the Soup market in Denmark provides insights on high
growth categories to target, trends in the usage of packaging materials,
types and closures category level distribution data and brands market
shares.
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What else is contained?
* Market data: Overall market value and volume data with growth analysis for 2014-2019
* Category coverage: Value and growth analysis for Ambient Soup,
Chilled soup, Dried Soup (mixes), Frozen Soup, UHT Soup, with inputs on
individual segment share within each category and the change in their
market share forecast for 2014-2019
* Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
* Distribution data: Value shares within each category through
channels such as Hypermarkets and Supermarkets, Convenience Stores, Food
and Drinks Specialists and more
* Packaging data: consumption breakdown for packaging materials and
containers in each category, in terms of percentage share of number of
units sold. Packaging material data for flexible packaging, rigid
plastics, rigid metal and others; container data for: trays, tubs, foils
and others.
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Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Content
* Introduction
* Classifications and definitions
* Methodology
* Market Overview
* Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
* National retail and foodservice figures - Key Takeouts
* Market value and volume for the Denmark Soups market
* Historical and projected sales in the Denmark Soups market
* Degree of trade up/down-trade in the Denmark Soups market
* Comparison of Denmark Soups market compared to other key countries
* Market volume of Denmark Soups by category
* Historical and project market value of Denmark Soups by category
* Winners and losers in the Denmark Soups market
* Segment share of the category and change in market share in the Denmark Soups market
* Penetration of private label, by categories, in the Denmark Soups market
* Private label performance compare to national brands in the Denmark Soups market
* Leading companies in the Denmark Soups market by category
* Leading brands in the Denmark Soups market by category
* Retailer and packaging
* Leading retailers in the Denmark food market
* Leading distribution channels in the Denmark Soups market
* Leading distribution channels by category in the Denmark Soups market
* Denmark Soups market by type of packaging
* Denmark Soups market by type of packaging closure/outer
* Denmark Soups market by type of packaging, forecasted
* Demographic cohort consumption patterns
* Overall consumption occasions by age and gender in the Denmark Soups market
* Private Label consumption occasions by age and gender in the Denmark Soups market
* Under/Over-consumption levels in the Denmark Soups market by gender and age
* Consumption frequency by type of consumer in the Denmark Soups market by gender and age
* Private label consumption by age and gender and comparison to overall consumption levels in in the Denmark Soups market
* Consumer trend analysis
* Degree of influence that consumer trends have on volume consumption in the Denmark Soups market
* Market volume of the Denmark Soups market by category and trend
* For leading trends in the Denmark Soups market
* Degree of influence trend has on volume by consumption by key demographic
* How the trend is influencing consumption in the Denmark Soups market
* How to target the trend in the Denmark Soups market
* How the trend will evolve in the Denmark Soups market
* Innovation examples
* New product examples launched in the Denmark Soups market
* New product examples launched in the global Soups market
* Actions and Recommendations
* How to successfully target key trends in the Denmark Soups market
* Appendix
* Explanation of trends
* Country context
* Sector overview
* Category data
* Segment data
* Packaging data
* Category definitions
* Segment definitions
* Channel definitions
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